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As a seasoned travel agency owner, you've dedicated countless hours to building your business. You've faced one challenge after another, from shifting travel tastes to global, industry-shaking disruptions. But the one problem you can’t seem to solve?

Finding the time and resources to train your team effectively.

You love your team – you really do. But there’s no college degree for aspiring travel advisors, and very few fields (if any) offer job experiences that translate to the travel industry. As a result, you’re not sure if your advisors feel equipped to do the job you’re asking them to do.

You worry about high turnover, sagging morale, and lost sales. 

But the thought of creating a meaningful training program feels daunting, if not impossible. And what’s out there for new advisors is essentially useless: either too vague to be helpful or too narrowly focused to help advisors build the solid foundation they need. You’re stuck.

We’ve been there. We know exactly how you’re feeling.

That’s why we decided to do something about it.

Here's what we've built

  • 12 video lessons tackling 6 key aspects of a travel advisor career

  • 5 hands-on, minds-on exercises for new agents

  • 16 sample deliverables (sample invoices, email templates, etc.) for new agents 

  • Recruitment Rubric and Culture & Values Video Blueprint for Agency Owners 

  • Lifetime access to all resources and technical support provided by Ali Raymer with Picture This Travel

  • Easy-to-use online training platform means everything is in one place 

Here’s a preview

Module 1: Being a Travel Advisor

Before you ever work with your first client, you need to understand what it means to be a travel advisor – because there are a lot of misconceptions out there we need to clear up.

Module 2: Working with Clients

Your work as a travel advisor truly begins when you get your first client. It’s a big moment… but what do you do now? Let’s walk through the process, step by step, from start to finish.

Module 3: Building Your Brand

Your brand as a travel advisor is so much more than a logo. It’s about laying the right foundation in order to attract the types of clients you want to work with. Here’s how to do it.

Module 4: Marketing Must-Haves

You’ll be tempted to do a bit of everything in marketing your travel business. Don’t. Here are the three things to focus on right away, plus some additional marketing you can do later.

Module 5: Systemize to Succeed

You might be able to get away with winging it for a while in the beginning, but once the clients start rolling in, you will drown without systems. So, how should you think about systems?

Module 6: Nuances of the Job

There are some aspects of being a travel advisor you only learn about through experience. But with a heads-up from someone who’s been there, you can prepare for what lies ahead.

Enroll Now

Enroll Now

Agency Owner Access
$497.00
One time

As an Agency Owner, you will have lifetime access for you and up to THREE agents in your agency


✓ Recruitment Rubric for hiring new agents
✓ Culture & Values Blueprint
✓ Access for up to THREE agents you mentor
✓ 12 Engaging Video Lessons within 6 Modules
✓ 5 hands-on, minds-on exercises for your new agents

✺ Frequently asked questions ✺

  • These videos are fast paced and the lessons are intended to dig deep quickly. Training agents should be able to complete all modules, lessons, and excercises over a period of a month.

  • No. This course is a birds-eye view of the travel industry with specific exercises related to the advisor in relation to your business and their sales. As we all know the industry is constantly evolving and we all use a variety of tools for CRM, itinerary building, sales and commission tracking, etc.

  • Ali Raymer, who developed this course is available via email with any questions or concerns one might encounter whlie completing the course. Simply email her: ali@picturethistravel.com

  • This is an on-demand course. You can start at any time and all lessons are published and accessible for watching, and re-watching if necessary.

  • While there is a focus on new advisors in the industry, this course will also be beneficial for those who have been in it for years to help refocus branding and marketing strategies as well as systemizing tasks and building a team.

  • Absolutely! While this is intended for agency owners to use as a mentoring tool with newer advisors, if you are an advisor, you are more than welcome to purchase the course for yourself to improve your branding, marketing and sales.

  • Lessons do provide hands-on, minds-on exercises for the advisors to complete. As they go through the video lessons and complete the exercises, mentoring advisors or agency owners will receive emails with completed exercises from the training advisors.

  • No. You have lifetime access to the course for your agency and up to three advisors you are mentoring. If you need to add more advisors in the future, they are $99 per trainee.

Not ready?
Let’s talk.